Retail Roundup | September 2022
As a retail technology company obsessed with data, we at Tillerman are constantly looking at the trends and forecasts shaping the retail industry broadly. The start of 2022 continued to bring challenges with supply chain issues, inflation and of course Omicron having an impact, but there were bright spots as well. Heres a roundup of some of the retail stories that caught our eye this month.
School is well underway across the country and Halloween is already in the air. Things continue to be busy in the retail industry. Amazon announced it will be holding a second Prime Day on October 11-12 to get a big jump start on the holiday season. Target will also be hosting an expanded Deal Days beginning October 6-8. Halloween is expected to be bigger than 2021. The NRF predicts that consumers will spend $10.6 billion on Halloween this year, up from $10.1 billion last year.
Here are some other retail stories that caught our eye in September.
With a look towards fashion, RetailBrew writes about how men's fashion is poised for growth, driven by athleisure and more casual and sporty clothes for work. According to Coresight Research, Among the top 10 men's brands, the athleticwear category and the top three athletic brands-Adidas, Nike, and Under Armour-have seen the largest gains over the past five years, from a combined market share of 8.3% in 2017 to 9.8% in 2021. Interestingly, the rise of gender fluidity in menswear has also contributed to the growth in the category overall.
In California, a new law that goes into effect January 2025 bans the use of PFAS, a group of chemicals commonly used to make garments waterproof or stain-resistant. Apparel makers will be required to use "the least toxic alternative," and procure a certificate of compliance from manufacturers.
CNBC reports on a conversation with Patagonia CEO Ryan Gellert about the recent announcement by founder, Yvon Chouinard, that he and his family are giving away their ownership in the company to fight climate change. Gellert states that Patagonia is still a for-profit company that will continue to run a competitive business.
American Eagle and Gap are two retailers that are starting to sell their own logistics and supply chain platforms to other retailers, encouraging rival merchants to use their warehouses and existing distribution networks. According to the WSJ article, Saks Off Fifth is one brand that has signed on to diversify its carriers.
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